New Release Strategy Support

Hub Members can access support to screen some of the best new films from across the globe as part of our New Release Strategy.
New Release Strategy Support

Hub Members can access support to screen some of the best new films from across the globe as part of FAN’s New Release Strategy.

The New Release Strategy is a new initiative supported by the nine regional UK Film Hubs, which aims to expand the reach of titles that may be perceived as ‘challenging’, including foreign language films, ensuring they are seen by more people in more cinemas.

The current title that the scheme is supporting is The Fits.

About The Fits

Director: Anna Rose Holmer
Country: USA
Year: 2015
Duration: 72m
Distributor: Lionsgate
Release Date: 24 February 2017 (DCP, DVD & Blu-Ray)

A psychological portrait of 11-year-old tomboy trying to assimilate into a tight-knit dance team in Cincinnati’s West End, The Fits, originally presented at Sundance, signals a remarkable feature debut for writer/director Anna Rose Holmer. Enamored by the power and confidence of this strong community of girls, Toni (Royalty Hightower) eagerly absorbs routines, masters drills, and even pierces her own ears to fit in. When a mysterious outbreak of fainting spells plagues the team, Toni’s desire for acceptance is twisted. A mesmeric, beautifully syncopated coming of age tale, one of the film’s major strengths is its willingness to leave you elements to ponder without necessarily providing any of the answers. It plays out like an intricate jigsaw puzzle, and part of the joy of the film comes from piecing together the pieces.



What’s on offer to Hub Members:

The film was released theatrically on February 24 and the film was also available to book on DVD and Blu Ray on the same date. A bespoke marketing pack to assist you with reaching your audiences is available on our Hub Member Basecamp Forum (please contact us if you require access to this).

Film Hub North West Central are offering customised support for venues screening THE FITS, particularly if you are interested in developing young audiences (16-30). Get in touch with us on to discuss options, from added-value screenings to outreach support tailored to your venue.


Future titles are yet to be decided but will be uploaded here when more details are released. Please email us if you’d like to get involved in the future or require any more information.


Previous titles supported under this scheme have been:

The Pearl Button (Dir: Patricio Guzmán)

Mustang (Dir: Deniz Gamze Ergüven)

Chevalier (Dir: Athina Rachel Tsangari)

Sonita (Dir: Rokhsareh Ghaemmaghami)