New Release Strategy Support

Hub Members can access support to screen some of the best new films from across the globe as part of our New Release Strategy.
New Release Strategy Support

Hub Members can access support to screen some of the best new films from across the globe as part of FAN’s New Release Strategy.

The New Release Strategy is an initiative supported by the nine regional UK Film Hubs, which aims to expand the reach of titles that may be perceived as ‘challenging’, including foreign language films, ensuring they are seen by more people in more cinemas.

The BFI FAN New Release Strategy titles for this interim period until Dec 2017 are, God’s Own Country (Picturehouse), Daphne (Altitude) and The Prince Of Nothingwood (Vertigo).

From film talent events to making the most of grassroots networks, these titles benefit from an expanded marketing campaign that will raise the visibility of these films all over the UK – and with the Strategy’s focus on young audiences (age 16-30) there are lots of opportunities and ideas for engaging with audiences this age.

Film Hub North West Central are offering customised support for venues screening NRS films, get in touch with us on to discuss options, from added-value screenings to outreach support tailored to your venue. And, as with all NRS films, you will receive an expanded marketing pack containing everything you need to successfully promote the films including top quality social assets, engaging copy and great event ideas.

God’s Own Country and Daphne have been released, check out the details below and contact the distributor for more information and to book. The Prince Of Nothingwood will be released on 15 December, details also below.

God’s Own Country

Dir: Francis Lee|UK|2017|104 mins

Released 1 September

“Captivating ★★★★★ – BBC Culture     “Spellbinding ★★★★★” – Attitude

Captivating and broodingly beautiful, God’s Own Country is the award winning debut feature from writer/director Francis Lee. Bracingly open hearted, this is a thrillingly romantic story set in the heart of rural Yorkshire. Both poignant and moving, this finely crafted British film features a host of standout performances, marking it out as an absolute must see.

Johnny Saxby (Josh O’Connor) works long hours on his family’s remote farm in the north of England. He numbs the daily frustration of his lonely existence with nightly binge-drinking at the local pub and casual sex. But when a handsome Romanian migrant worker (Alec Secareanu) arrives to take up temporary work on the family farm, Johnny suddenly finds himself having to deal with emotions he has never felt before. As they begin working closely together during lambing season, an intense relationship starts to form which could change Johnny’s life forever.

“Beautiful ★★★★★” – HeyUGuys           “Unmissable ★★★★” – The Metro

Booking contact:

Initial marketing materials including trailer, quad poster and stills are now available and will be sent to you upon booking.


Dir: Peter Mackie Burns|UK|2017|90 mins

Released 29 September

“Emily Beecham Slays In a Misanthropic British Winner That Feels Like a Big Screen ‘Fleabag’”, “feels like a romantic comedy with all of the bullshit taken out” – Indiewire

Director of the acclaimed, multi award-winning short film Milk, Scottish filmmaker Peter Mackie Burns marks his transition into features with this tightly focused, remarkably authentic character study of brittle 31-year-old Londoner Daphne (Emily Beecham, Into the Badlands).

“She’s like one of the women from Girls gone solo”… “Burns has crafted a great London movie”… “a film of compassion and soul, with a protagonist at its heart who’s sometimes hard to like but easy to adore” – The Skinny

Daphne has ‘sort of given up on people’ as she goes through the motions of her busy life, working as a cook in a London restaurant and through a series of drug-fuelled hook-ups. She resists genuine intimacy in her few friendships and rejects her mother Rita’s attempts to engage. When she witnesses a violent robbery, she’s thrown into chaos and finally begins to confront the person she’s become.

Cut from the same explicit, ironic, confessional cloth as Phoebe Waller-Bridge’s internationally successful BBC TV series Fleabag, Daphne offers us a female protagonist who can be as fiercely unlikeable as she is compelling to watch. Beecham doesn’t shy away from her character’s darker aspects and her astonishingly complex and intimate portrayal made the film a hit at Rotterdam Film Festival earlier this year.

Booking contacts: and

The Prince of Nothingwood

Dir: Sonia Kronlund|France/Germany/Afghanistan|2017|85 mins

Released 15 December

A joyous portrait of Salim Shaheen, Afghanistan’s most popular actor, director and producer, The Prince of Nothingwood  is a gripping, heartwarming and often funny tale of creativity against all odds. Having made a record 110 films over 30 years, despite no budget and the country’s ongoing war, Shaheen is ‘The Prince Of Nothingwood’, the man behind the movie industry in Afghanistan (aka ‘Nothingwood’).

A larger-than-life character, bred on Indian cinema and greeted by adoring fans wherever he goes, Shaheen smuggles his B-movies into town halls to the delight of transfixed audiences. About to embark on his 111th no-budget feature, director Sonia Kronlund (a radio journalist who has been covering Afghanistan for 20 years and determined to tell a positive story about the country) joins him and his regular troupe of actors on a filmmaking adventure to the traditional heartland of Afghanistan.

The result is a fascinating behind-the-scenes account of Shaheen’s life and work, the art of filmmaking in a war zone and a thoroughly entertaining portrait of this larger-than-life, ebullient character who spends his life making his childhood dreams come true.

Available to book theatrically from 15 December (and on Blu-Ray/one-offs from 22 December), The Prince of Nothingwood provides interesting counter-programming during the Christmas period.

As always with NRS-supported films, the film will benefit from an extended regional press and marketing campaign and a comprehensive marketing pack designed to make it easier for cinemas reach a younger (age 16-30) audience.

Exhibitors can catch The Prince of Nothingwood at the next ICO Screening Days taking place in Manchester from 4-6 November.  To request a screener or make a booking enquiry, please contact Michael Wailes on


Please email us if you’d like to get involved or require any more information on how the Hub can support you with screening NRS titles. 


Previous titles supported under this scheme have been:

The Pearl Button (Dir: Patricio Guzmán)

Mustang (Dir: Deniz Gamze Ergüven)

Chevalier (Dir: Athina Rachel Tsangari)

Sonita (Dir: Rokhsareh Ghaemmaghami)

The Fits (Dir: Anna Rose Holmer)

If you are planning on screening any of the above titles then please get in touch as some assets will still be available to use.