Cinema & Young People - Advocacy Pilot - Shropshire –

A pilot to test the value of a transferable model of youth led advocacy for independent cinema
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    Film Hub NWC are supporting a pilot project run by Media Active in Shropshire.

    The pilot aims to test the value of a transferable model of youth led advocacy as a means of:

    • supporting local cinema venues to consider how they increase attendance by more young people
    • increasing the profile of independent cinema provision (film and venues) for young people to young people, and to signposters, stakeholders and potential investors
    • increasing attendance at independent cinema venues by young people

    We aimed to achieve this by:

    • Supporting young people to become advocates of independent cinema (young people creating advocacy content – venue intro vlogs*, blogs, short videos, written features, zines, events**, etc.).
    • Supporting partners to better consider younger audiences, by including their venues in youth led advocacy activity.
    • Undertaking benchmarking and consultation activity to gauge an increase of awareness, interest and attendance by young people, following advocacy activity.